The advent of digital printing has made personalised printing, a new and exciting service, very accessible to any company that has a need to market themselves or their products to potential and existing clients.
Personalised printing is the ability to print out say one hundred letters and each one with unique content. The content can be anything from just a name or as elaborate as a unique offer based on the client''s previous purchases. This approach to direct mail and general marketing has been proven to deliver significantly higher response rates over traditional generic content because the recipient feels that they are being handled personally and also because the offers are much more targeted to their needs.
Literally anything can be personalised, but items that are typically personalised are letters, tickets, invitation and even special promotional printing such as calendars with unique images for each month of the year.
Morgan Printing can handle your personalised printing needs and can also guide you through all the more technical requirements for data hand-off prior to printing, so in no time at all you can be marketing yourself to your client list in a completely new and unique way.
So contact Morgan Printing today to discuss your personalised printing requirements.